index

Committed to Durability:

We focus on consistent fabric weight and thoughtful construction, ensuring our products are built to withstand everyday use while preserving their comfort and appearance.

Our aim is to turn every purchase into an investment that endures.

DURABILITY TESTS:

Durability should be proven, not assumed.

We created the 100-Wash Test to measure how our garments perform through repeated wear and washing.

 

OUR 100-WASH TEST: 

25 → 50 → 75 → 100 WASHES

At each stage, we assess three key aspects of durability:

 

01) COLOUR RETENTION:
How well the garment maintains its original colour, resisting fading and discolouration over repeated washes.

 

02) SHAPE RETENTION:
How well the garment preserves its original fit, dimensions and structure, minimising shrinkage, stretching and deformation.

 

03) FABRIC INTEGRITY:
How well the fabric withstands repeated washing, assessing signs of wear, pilling, thinning and fibre deterioration.

 

OUR TESTING PROTOCOL:

30°C · Same detergent · No fabric softener · Air dried · Domestic washing machine

-

Our garments are also designed to be repaired and restitched, helping extend their life and keep them in use for longer.